Nokia has hired an orchestra to create new ringtones.
The classical tunes were recorded with the Bratislava Symphony Orchestra with some featuring on Nokia’s range of Lumia, windows phone 8 devices.
Nokia has revealed that its classical music ringtones were the second most popular. This new suite of 25 ringtones are composed with Nokia’s own ‘sound designers’ before being recorded with 55 members of the orchestra.
Nokia had this to say:
Aleksi Eeben, a sound designer at Nokia, said: “The 25 original pieces, called ‘miniatures’ were composed by five Nokia Design in-house sound designers.
“We started exploring the idea through contemporary classical and film music, However, the final result was original pieces that are distinctively ring tones: they are short, and they all have a functional sounds element.”
Nokia also worked with an audio production company called Epic Sound which helped on some of the composing and arranging.
Asbjoern Andersen, from Epic Sound, said: “Nokia has one of the most recognisable brand sounds in the world and has done lots of pioneering work to innovate and evolve sound on mobile phones. And I think bringing in a living, breathing orchestra really takes this to the next level.
“The Nokia mobile sounds are heard around a billion times a day, so a lot of work is put into ensuring that they would stand repeated listening in a lot of different environments and to give the products a unique, organic sound you don’t normally hear on mobile devices.”